As Built — Podcast

The professionals who build buildings also need to build their practices.

The key to business development in the built environment is understanding the relationship between architect, building materials, contractors and clients – and how each group makes decisions.

In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones also provide insights from their experiences helping firms in the built environment industry grow and succeed.

As Built Episode 11: Interview with Shawn Basler, AIA, Co-CEO at Perkins Eastman
Episode: 11
As Built Interview with Shawn Basler, AIA / Co-CEO at Perkins Eastman
Brian Jones welcomes Shawn Basler, Co-CEO and Executive Director of Perkins Eastman, to talk about running a multi-national architecture firm, as well as the professional practices that have helped him in his current role.
As Built Episode 10: Who Are You (Really) Marketing To?
Episode: 10
Who Are You (Really) Marketing To?
If you’re marketing to your colleagues and competitors, you’re probably not marketing to your prospective clients.
As Built Ep 9: Yen Ong, FAIA
Episode: 9
As Built Interview with Yen Ong, FAIA, NCARB, LEED AP / Partner at 5G Studio Collaborative
Yen Ong, FAIA gives a candid behind-the-scenes view of what it took to take his firm from four architects working on their first healthcare project to a multi-faceted studio with a special projects division focused on new kinds of work.
As Built Podcast Episode 8: Is Your Marketing Department in the Past or the Future?
Episode: 8
Does Your Marketing Department Look Like the Past or the Future?
If you want your architecture firm to exist in the future, you won’t get there with a marketing department that lives in the past.
As Built Podcast Ep. 7: How to Overcome the Boom and Bust Cycle
Episode: 7
How to Overcome the Boom and Bust Cycle
Is your architecture firm stuck in the boom/bust cycle? Time to get out! In this episode of the As Built podcast, we tell you how.
As Built Ep. 6: You Don't Bring Me Value Anymore
Episode: 6
You Don't Bring Me Value Anymore
Are the things you’re doing in your firm creating value? Or are they just things that you’ve been doing for a long time?
As Built Podcast Episode 5: Using Inbound Marketing for Architecture Firms
Episode: 5
Using Inbound Marketing for Architecture Firms
Inbound marketing helps architecture firms get in front of their future best clients.
As Built: Decisions - How the Way Your Firm Makes Decisions Changes as Your Firm Grows.
Episode: 4
Decisions! How the Way Your Firm Makes Decisions Changes as Your Firm Grows
As architecture firms grow, the way decisions are made might need to change.
As Build Podcast: Succession.
Episode: 3
Succession
When an architecture firm is thinking about – or in the middle of – a leadership change, what are the most important marketing considerations?