Strategic digital marketing that drives building materials sales.
Digital marketing makes the difference between success and struggle.
Strategic digital marketing is no longer a “nice to have” part of building materials businesses. If you want to sell to architects, owners and contractors, It’s a must-have.
- Over 70% of your prospects no longer want to meet sales reps in person
- It’s more difficult to get in front of prospects than it was five years ago
- Traditional B2B sales have declined by 52% since 2020
The market for building materials continues to grow. There are sales to be had—will they go to your firm, or a competitor’s?
Building materials manufacturers and distributors have different marketing needs.
The sales cycles for manufacturers and distributors can be different, so marketing needs to solve different kinds of challenges:
Manufacturers
Creating brand awareness and brand demand
Equipping dealers with the sales training and marketing materials they need
Driving more sales to architects, owners and contractors
Driving more direct-to-consumer sales (if you sell to consumers)
Dealers
Creating brand awareness and brand demand
Staying ahead of in-market competitors
Maintaining a competitive edge when you don’t have exclusive territories
Driving more sales to architects, owners and contractors
Digital Marketing That Addresses Building Materials Pain Points
- Your product gets value-engineered out or replaced with a competitor
- Ideal prospects don’t know about your product
- Architects aren’t specifying your product
- You’re having trouble connecting with architects
- Lack of understanding about installation, costs or other factors keeps buyers away
- The way you used to sell isn’t working anymore
Our proven approach to building materials marketing can grow the number and quality of your sales.
We use a proven approach that position your products as solutions and attract the attention of architects, owners, and contractors.
The first step is a free 30-minute consultation to review your current marketing and identify your most urgent marketing needs.