Strategic digital marketing that drives building materials sales.
Digital marketing makes the difference between success and struggle.
Strategic digital marketing is no longer a “nice to have” part of building materials businesses. If you want to sell to architects, owners and contractors, It’s a must-have.
- Over 70% of your prospects no longer want to meet sales reps in person
- It’s more difficult to get in front of prospects than it was five years ago
- Traditional B2B sales have declined by 52% since 2020
The market for building materials continues to grow. There are sales to be had—will they go to your firm, or a competitor’s?
Building materials manufacturers and distributors have different marketing needs.
The sales cycles for manufacturers and distributors can be different, so marketing needs to solve different kinds of challenges.
Manufacturers
Creating brand awareness and brand demand
Equipping dealers with the sales training and marketing materials they need
Driving more sales to architects, owners and contractors
Driving more direct-to-consumer sales (if you sell to consumers)
Dealers
Creating brand awareness and brand demand
Staying ahead of in-market competitors
Maintaining a competitive edge when you don’t have exclusive territories
Driving more sales to architects, owners and contractors
Our Digital Marketing Addresses Building Materials Pain Points Including:
- Your product gets value-engineered out or replaced with a competitor
- Ideal prospects don’t know about your product
- Architects aren’t specifying your product
- You’re having trouble connecting with architects
- Lack of understanding about installation, costs or other factors keeps buyers away
- The way you used to sell isn’t working anymore
Our proven approach to building materials marketing can grow the number and quality of your sales.
We use a proven approach that position your products as solutions and attract the attention of architects, owners, and contractors.
The first step is a free 30-minute consultation to review your current marketing and identify your most urgent marketing needs.