As long as buildings are being built or renovated, there are opportunities to sell.
The question becomes: are those sales going to you, or to a competitor who invested in marketing?
Building materials manufacturers and distributors face different challenges and need different strategies. We work with both, and we understand how the differences shape marketing.
Architects need to find your product, understand it, trust it, and specify it.
Owners need to understand the ROI.
Contractors need to know how it will impact the project.
For dealers with exclusive territories, prospects need to choose your products.
For dealers competing on the same products in the same markets, prospects need to choose you.
Graphicmachine was founded by a former practicing architect. Since our founding in 1999, we've worked inside the architecture, building materials, and construction industries.
So when we talk about specification cycles, dealer relationships, architect search behavior, and U.S. market dynamics, we're not guessing. We're drawing on decades of experience.
We've also helped multinational building materials brands build their U.S. presence from scratch. Understanding the American buyer, the American specification process, and the American distribution channel is a level of expertise that is difficult to match.
AEC experience
We help global brands navigate the US market
Membership in industry organizations
There are five reasons great building materials products lose specifications to inferior competitors. These tend to be the same reasons no matter the brand or the use case. The good news: they're fixable.
Download Five Reasons Your Product Isn't Getting Specified
A free guide for building materials brands and dealers losing specifications they should be winning.
