Case Studies

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How to Tell If Your Architecture Firm Is Doing Vanity Marketing

How to Tell If Your Architecture Firm Is Doing Vanity Marketing

There are different types of marketing, but one that is really in a class by itself is vanity marketing. Vanity marketing is the name for all the things a firm does solely because the firm wants to - not for any specific business goal. Non-vanity marketing is focused...

How Large Architecture Firms Can Be Better at Social Media

How Large Architecture Firms Can Be Better at Social Media

Most large architecture firms have a social media presence. Social media is a tool, though, and like any tool, how you use it matters. We find that large architecture firm social media tends to fall into one of these categories: Technically Alive, Barely Breathing...

Why Law Firms Should Be Wary of Legal Marketing Services

Why Law Firms Should Be Wary of Legal Marketing Services

Most law firms are familiar with companies that offer subscription-based “legal marketing services.” For a monthly fee, law firms are promised a website combined with several other services: a listing in a directory, a dedicated page on the vendor’s website,...