Blog

The Nelson-Atkins Museum International Design Competition Podcast Series

Meet the architecture firms competing to design the expansion of the Nelson-Atkins Museum of Art. Hear from award-winning architects and the leaders behind the design competition.

Read More

Personal Branding: What It Is, and Why You Need to Shape Yours

We’re all familiar with the idea of brands for companies, but people also have brands. The way people think about you and talk about your expertise is your brand. Here's why you need to take control of yours.

Read More

How Do Instagram’s Changes to Hashtags Affect Your Account?

Instagram users can no longer follow hashtags that aligned with their interests. Now, brands will need to be more thoughtful about their content.

Read More

When Social Media Is a Search Engine: How Social Media and SEO Impact Your Discoverability

As social media platforms have evolved, users have begun to interact with them as if they were traditional search engines.

Read More

What Discoverability Is, and Why It Matters for Your Firm

The way that people investigate and purchase services and products is different now than it was even two years ago. To keep up, you need to be discoverable.

Read More

The Right Social Media Channels for Building Materials Firms to Connect with Architects

If building materials firms engage on the right channels, they can connect with architects and build long-term working relationships.

Read More

Why Are FAQ Pages So Important for Building Materials Companies?

Even if you outperform your competitors in every aspect, customers will choose you only if you make information easy to find and understand.

Read More

How to Choose a CRM for Your Architecture Firm

CRMs help architecture firms improve their marketing and business development. How do you know which CRM system is right for your firm?

Read More

Is the Way Your Architecture Firm Makes Decisions Hurting Your Business?

As the number of people in your firm grow, the way decisions are made may need to change.

Read More

What Marketing Skills Does Your Building Materials Team Need? - Part 2: Soft Skills

Hard to measure but vital for success, these are the essential soft skills your marketing team needs.

Read More