Nearly every business has them: cold leads that once looked so promising. Often, we see in them missed opportunities and blown chances to win new customers. With each day that passes by, a prospect who used to be warm becomes less and less likely to do business with...
When someone comes to your new business website, what do you want them to do or get from the experience? This is an important question to ask, because it helps you to not only shape the content and design of your pages, but also to structure your online campaigns in a...
As a marketer, you should be using every legitimate tool at your disposal to attract buyers to your website and turn them into buyers (or at least qualified prospects). But, should you ever consider using doorway pages for SEO and PPC purposes? Because many of our...
The concept of an online sales funnel is simple enough. To make one work, you simply have to attract visitors to your website, lead them through a series of information-gathering steps, and then finally convince them to make a purchase, sign up for a live...
Online reputation management – the practice of paying attention to what is being posted about your business online, particularly when it comes to reviews and feedback – is becoming a bigger part of managing any company in our digital world. For dental practices,...
When it comes to marketing messages, a lot of business owners and executives are admittedly following a “make it up as we go” approach. It’s not hard to figure out why – most are feeling overwhelmed when it comes to putting together their online and offline campaigns....
A decade ago, we noticed there were a lot of business owners and executives who failed to realize just how important search engine optimization was going to be for marketing in every industry. Now, Google processes nearly 5 billion searches per day and companies are...
Email marketing has come a long way in the past few years, but the improvements have come at a cost. On one hand, you can now reach customers more affordably and reliably than ever before with a good email newsletter. On the other hand, most marketers are seeing their...
