The concept of an online sales funnel is simple enough. To make one work, you simply have to attract visitors to your website, lead them through a series of information-gathering steps, and then finally convince them to make a purchase, sign up for a live...
Online reputation management – the practice of paying attention to what is being posted about your business online, particularly when it comes to reviews and feedback – is becoming a bigger part of managing any company in our digital world. For dental practices,...
When it comes to marketing messages, a lot of business owners and executives are admittedly following a “make it up as we go” approach. It’s not hard to figure out why – most are feeling overwhelmed when it comes to putting together their online and offline campaigns....
A decade ago, we noticed there were a lot of business owners and executives who failed to realize just how important search engine optimization was going to be for marketing in every industry. Now, Google processes nearly 5 billion searches per day and companies are...
Email marketing has come a long way in the past few years, but the improvements have come at a cost. On one hand, you can now reach customers more affordably and reliably than ever before with a good email newsletter. On the other hand, most marketers are seeing their...
Looking too simply or broadly at your website data can important trends at bay. In, a data-driven world, it's important to understand the available tools.
