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Marketing Strategy

Marketing is the way you describe what you are offering, what your company is about, and why people should care. We work with you to identify what you want to say and to whom. Are you trying to aggressively sell a service? Do you need to attract better employment candidates? Do you want to make sure people know how you’re different from a competitor?

Once we determine your audiences and what you’d like to achieve, we create a multi-pronged marketing strategy that’s customized to meet your goals. Our marketing plan includes recommendations for making the best use of your internal resources and metrics and tools to measure the marketing effort.

Our marketing strategies are effective, but more importantly, they’re actionable. We create marketing plans that identify specific tactics, including for web, social media, and email, and goals for each of those tactics. We constantly measure the performance of each tactic and use that information to further optimize your marketing.

See how marketing strategy impacts:

Lead Generation Development

If your marketing goal is lead generation, we create customized lead gen campaigns to attract qualified prospective clients and nurture them through a customized sales funnel. Through a combination of landing pages, email campaigns, SEO, digital advertising, and retargeting and remarketing, we bring new sales prospects to you.

Social Media is Serious Business… Are You Taking Advantage?

A decade ago, we noticed there were a lot of business owners and executives who failed to realize just how important search engine optimization was going to be for marketing in every industry. Now, Google processes nearly 5 billion searches per day and companies are...

To Succeed in Online Marketing Leave Your Ego at the Door

Making sure your ego is in check can help in making strides forward with your marketing efforts and avoid blindspots.

Is Content Curation a Part of Your Online Marketing Strategy?

Curating and sharing content is a great way to showcase your thinking and build up a dedicated following on social media.

Does Your Professional Services Business Have Seasons?

Four useful tips for understanding the seasons of a professional services business that can help in planning a marketing and business strategy.

Using Content to Differentiate Your Law Firm From the Competition

When marketing for law firms, consider what makes your firm unique and why it would be an unique advantage for prospective clients.

Why Instagram Has Big Marketing Power for Architects

Architects can help raise awareness of their practice by developing an Instagram following for their work through posts about process and outcomes.

Are You Capturing Website Visits to Create Sales Opportunities?

Remarketing and retargeting can be valuable tools to follow up with buyers who are interested in your services, but not quite yet ready to buy.

Using Quizzing to Turbocharge Your Online Marketing

Online quizzes can be a fun way to learn more about sales prospects, what they're looking for, and how they like to be sold to.

Turning Your Sales Funnel Into a Content Strategy

Find out how you can use the power of a sales funnel to improve your search engine rankings, attract more prospects, and generate leads from your website.

Are You Speaking Your Customers’ Language?

If you call products or services by different terms than the ones your customers use, you're likely to run into problems.
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140 Walnut Street, Suite 202
Kansas City, MO 64016
(816) 291-3697

Graphicmachine is a Kansas City Marketing Agency—Advertising, Digital, Branding, Design, Marketing