Marketing Strategy

The cornerstone of all of our marketing efforts is strategy.

Marketing without a strategy is like leaving your house without knowing where you’re going: you don’t know where you’ll end up, how long it will take, or how much it will cost to get there. It might be fun for a weekend, but doing it every day means you probably won’t get much done.

The same is true in marketing for professional firms with more complex sales cycles. Executing on a series of tactics without knowing what you’re trying to achieve or what success looks like means you’re just “doing things.” There’s no way to measure what’s working, what’s not, or whether the things you’re doing are the most effective things for your goals.

Our marketing strategies ensure you always know where you’re going, how to get there, and how to know when you’ve arrived. Marketing strategies are individually tailored specifically for each client, based on goals, audience, timeline, and resources. We identify specific tactics and micro goals for each of those tactics. Then, we track how all the pieces are working together toward your goals.

We know marketing needs to support your sales efforts. This approach has resulted in millions of dollars of sales for our clients and saved hundreds of thousands of dollars in unnecessary “doing things” marketing costs.  

Need a marketing roadmap to guide your firm? 

12 Effective Law Firm Marketing Strategies

12 Effective Law Firm Marketing Strategies

The online legal services industry is worth over $8 billion in the United States as of 2019 and it's going to increase further. The legal industry is not like any other industry on the planet. Its emphasis on professionalism and confidentiality means that your...

How to Reduce Marketing Costs for Your Construction Firm

How to Reduce Marketing Costs for Your Construction Firm

Any successful businessperson will tell you that one of the most crucial aspects of business success is solid marketing. What most business owners don't realize is that you actually don't have to spend a fortune to get it right, either. Sometimes, the cost of running...