Marketing is the way you describe what you are offering, what your company is about, and why people should care. We work with you to identify what you want to say and to whom. Are you trying to aggressively sell a service? Do you need to attract better employment candidates? Do you want to make sure people know how you’re different from a competitor?
Once we determine your audiences and what you’d like to achieve, we create a multi-pronged marketing strategy that’s customized to meet your goals. Our marketing plan includes recommendations for making the best use of your internal resources and metrics and tools to measure the marketing effort.
Our marketing strategies are effective, but more importantly, they’re actionable. We create marketing plans that identify specific tactics, including for web, social media, and email, and goals for each of those tactics. We constantly measure the performance of each tactic and use that information to further optimize your marketing.
See how marketing strategy impacts:
If your marketing goal is lead generation, we create customized lead gen campaigns to attract qualified prospective clients and nurture them through a customized sales funnel. Through a combination of landing pages, email campaigns, SEO, digital advertising, and retargeting and remarketing, we bring new sales prospects to you.