ABOUT

Graphicmachine is a digital marketing firm specializing in clients who build environments: architecture firms, building materials manufacturers and distributors, and construction firms.

Some of the typical marketing challenges we routinely solve:

We are a strategy-first digital marketing firm. That means that we start every engagement by asking: “What problem are we trying to solve?”
This is different from starting with tactics: “You need a website,” or “you need a new brand.”
Every client has different marketing goals and resources. Leading with tactics first assumes every client faces the same challenges and wants the same things - which isn’t true.
Our custom marketing plans are designed to solve one or more problems you’re facing. It could be that the clients you’d like to have don’t know you exist, your firm keeps getting passed up for RFPs, or you can’t attract the right employee candidates.

Building materials and A/E/C firms have unique marketing challenges. Graphicmachine was founded by a former architect to help architects, building materials distributors and manufacturers, and construction firms use digital tools to market their firms and get better work opportunities.
The built environment shapes everything in our lives: how we live, how we work, how we connect to other people, and how we feel about ourselves.
The better the built environment, the better we all are.
We focus on the building industry to make sure that good firms have more opportunities to do good work.