Graphicmachine was founded in 1999 because someone who had worked inside architecture firms and understood how they developed business could see that digital marketing was about to matter to the architecture industry, even before the firms could see that themselves.
The principle was straightforward: the AEC industry needed marketing built by people who understood it, not generalists learning on the job at their clients' expense. Graphicmachine was created to fill the gap between genuine knowledge of AEC and of the emerging tools of the web.
While the tools have evolved considerably, the core value proposition is the same: marketing for the built environment, built by people who understand it from the inside.
We build marketing programs for an industry we understand deeply, designed to solve business problems that are specific to the way this industry actually works.
Most AEC firms and building materials companies have worked with a generalist agency at some point. The experience tends to follow a familiar pattern: there's a lot of onboarding, you answer a lot of questions about "how architecture works," and eventually you receive a strategy that could have been built for any company in any industry. The work doesn't meet the visual standards of the profession, and it doesn't achieve your goals.
We already know how architects evaluate marketing materials and distrust anythiung "salesy." We know how building materials specifications get written and what it takes for a product to be in the room when that happens. We know how construction companies develop business and why referral dependence, while valuable, is a fragile foundation. This means our clients don't have to spend time educating their agency.
It also means the strategy you receive is rooted in industry knowledge and decades of experience. We know what it takes to see results, and we know how to get there.
Graphicmachine is a focused practice. When you work with us, you work with us, not a team of junior account managers. Brian Jones and Patience Jones lead every client engagement.
Brian Jones
Principal and Founder
Brian founded Graphicmachine after practicing architecture at both large and small firms.
Read Brian's full bio
Patience Jones
Principal
Since 2009, Patience has helped AEC clients define and reach their goals.
Read Patience's full bioSince 1999, we've worked inside architecture, building materials, and construction. That is a deliberate focus, not a limitation.
It means everything we've learned, every relationship we have built, and every program we have developed compounds inside one world rather than being diluted across dozens of unrelated categories.
Memberships and Recognition
AIA member. USGBC member. These aren't credentials we list to fill space. These are communities we are actively part of and whose conversations we participate in, because understanding this industry means staying inside it, not just serving it from the outside.
Graphicmachine is routinely featured on national "Best of" lists for our design and strategy.
The As Built podcast, produced by Graphicmachine, has received national recognition for out interviews with leading architects. Our As Built series about the international design competition for the Nelson-Atkins Museum of Art earned a 2025 W3 Silver Award for cultural institution podcasts.
The year Graphicmachine was founded
Inside AEC
Clients across the US
As Built is Graphicmachine's podcast featuring conversations with architects as well as discussions about marketing and business development concerns AEC firms face.
The podcast is rooted in the firm's guiding principle: the AEC industry has stories, ideas, and expertise worth taking seriously.
The podcast has featured some of the most respected names in the profession. It is also one of the clearest demonstrations of what we do: building credibility and visibility for the people and organizations that shape the built environment, by creating content that the architecture community trusts and engages with.
The series on the Nelson-Atkins Museum of Art International Design Competition was recognized with a W3 Silver Award in 2025 for podcast excellence in the cultural institutions category.
If you came to this page from one of our service areas, here is a direct path back. If you landed here first, here is where to go depending on what your firm does.
Business development, visibility with the right clients, and marketing that reflects the quality of your work.
We work with manufacturers and distributors who need to reach architects and win specifications.
Marketing for both business development and recruitment, from an agency that understands the owner-architect-contractor relationship.
