Patience Jones, Principal

Since 2000, Patience Jones has created strategic growth solutions for small, mid-sized and large companies in a variety of industries, including architecture, engineering, construction, legal services, financial services, and health care. Her research and data-based approach empowers clients to understand the actual challenges facing their businesses and how to turn those challenges into opportunities. Patience uses her storytelling background as a journalist, lawyer and improviser to help target markets understand what her clients offer and how they differ from competitors in a way that inspires buying decisions.

Patience received her Bachelor’s degree in Comparative Literature from the University of Michigan and her J.D. from the University of Michigan Law School. She has also trained at the Upright Citizens Brigade Theater and the People’s Improv Theater in New York City. She has served on numerous civic and arts organization boards and is a member of the RAINN Speakers Bureau.

T: (816) 384-0427

How to Tell If Your Architecture Firm Is Doing Vanity Marketing

How to Tell If Your Architecture Firm Is Doing Vanity Marketing

There are different types of marketing, but one that is really in a class by itself is vanity marketing. Vanity marketing is the name for all the things a firm does solely because the firm wants to - not for any specific business goal. Non-vanity marketing is focused...

How Large Architecture Firms Can Be Better at Social Media

How Large Architecture Firms Can Be Better at Social Media

Most large architecture firms have a social media presence. Social media is a tool, though, and like any tool, how you use it matters. We find that large architecture firm social media tends to fall into one of these categories: Technically Alive, Barely Breathing...

Why Law Firms Should Be Wary of Legal Marketing Services

Why Law Firms Should Be Wary of Legal Marketing Services

Most law firms are familiar with companies that offer subscription-based “legal marketing services.” For a monthly fee, law firms are promised a website combined with several other services: a listing in a directory, a dedicated page on the vendor’s website,...