As Built : The Podcast

The professionals who build buildings also need to build their practices.

The key to business development in the built environment is understanding the relationship between architect, building materials, contractors and clients – and how each group makes decisions.

In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones also provide insights from their experiences helping firms in the built environment industry grow and succeed.

Interview with Mark Wagner, AIA, Principal at Davis Brody Bond, a Page Company

Mark Wagner, AIA, Principal at Davis Brody Bond, a Page Company, talks with Patience Jones about the roles that empathy and memory play in the design of public cultural spaces.

Episode: 94

Connecting Print with Digital

Thinking about print and digital as two separate media formats that never overlap can shortchange the impact of both. In this episode, we talk about the ways in which digital efforts can support print marketing – and vice versa.

Episode: 93

Tech Stack: Google Chrome Sell-Off

Google has been found in violation of U.S. anti-trust laws, and now it’s time for … “the punishment.” We walk through what the Department of Justice is proposing for a penalty, and whether firms need to start changing their digital strategies in anticipation of the outcome.

Episode: 92

What's In a Name?

Historically, whether to change your firm’s name – and what to change to – was impacted by a limited number of factors. Now that we live in a digital age, and as trends have shifted away from using principal names for the firm name, there are more things to consider.

Episode: 91

Tech Stack: Marketing Calendar Tools

Marketing calendar tools: not super exciting, but super necessary. We explain how they work, why you need them, and how to choose the best one for your firm.

Episode: 90

The Eternal Feedback Loop

If you’re constantly revising your marketing based on new opinions and can’t get anything out the door, you’re in a feedback loop. Here’s how to get out.

Episode: 89

The RFP: Details Are Opportunities

Preparing RFP responses can feel like all you’re doing is working off of someone else’s checklist. In truth, RFP responses can be great opportunities for educating prospective clients about your firm’s strengths.

Episode: 88

Single Static Image

Does your firm have that One Great Image that gets used everywhere? Learn why embracing video, diverse visuals, and storytelling can set your firm apart.

Episode: 87

Curiosity

Being interested in how people think, behave, and make decisions is what helps propel your marketing and your business development.