The professionals who build buildings also need to build their practices.
The key to business development in the built environment is understanding the relationship between architect, building materials, contractors and clients – and how each group makes decisions.
In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones also provide insights from their experiences helping firms in the built environment industry grow and succeed.
Episode: 47
Zen and the Art of Marketing Maintenance
If you’ve ever lain awake at night worrying about your daily website traffic, this episode is for you.
Episode: 46
Checkup: CRM
We kick off the new “Checkup” series, discussing how – and how often – to maintain your Customer Relationship Management (CRM) system.
Episode: 45
As Built Interview with Brent Buck
Architect Brent Buck discusses the evolution of his career and the design of Frame 122, a five-story residential building made from cross-laminated timber.
Episode: 44
When Everyone Is a Marketer
Most likely, everyone in your firm has opinions about marketing. These can range from “here are the 12 things I want the firm to do” to “everything you’re doing is wrong.” In this episode, we offer some tips on how to receive all of the input from … well, everyone about your firm’s marketing.
Episode: 43
Why Does Your Firm Need a Marketing Strategy?
“Marketing strategy” has become dangerously synonymous with “busy work” or “pointless thing we don’t want to do.” In this episode, we discuss why firms need marketing strategies – and a straightforward way to create a marketing strategy that helps your firm reach its goals.
Episode: 42
As Built Interview with Jonathan Marvel, FAIA, ASLA Affiliate, ANFA
As Marvel Designs celebrates its 10th anniversary this year and the recent opening of its new office in Barcelona, Founding Principal Jonathan Marvel shares his professional journey and the growth of the firm over years and continents.
Episode: 41
It's Not About You
Talking about yourself in your marketing? There’s a better approach that’s rooted in talking about all of the same information from your client’s perspective.
Episode: 40
Growth Challenges: Partner Exit
When a partner or leader exits your firm, they may give you a heads up – or not. Here’s how to navigate your way through the next phase.
Episode: 39
Tech Stack: Brand Standards for Video Calls
In this Tech Stack episode, we offer some tips to ensure your company’s video calls reflect your brand – without thwarting individuality.