The professionals who build buildings also need to build their practices.
The key to business development in the built environment is understanding the relationship between architect, building materials, contractors and clients – and how each group makes decisions.
In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones also provide insights from their experiences helping firms in the built environment industry grow and succeed.
As Built Interview with Daniel Piselli, AIA, LEED AP, CPHD
In this episode, we speak with Daniel Piselli, Principal and Director of Sustainability at FXCollaborative, about his career path, what sustainability really means, and the future of sustainability in architecture.
TechStack: Digital Asset Management Systems (DAMs)
DAMs provide a place to store images and other files, so you can find what you need when you need it and allow others in the firm to easily access images too.
How to Succeed with Photography
Good photography can help architecture firms get published, specified, and recognized as “the” firm to go to. On this episode, we discuss why firms shouldn’t forego professional photography or try to DIY it in-house.
Are You Talking About the Problems You Solve?
By positioning your products and services as solutions, you help your potential customers understand what you can do for them – and why they shouldn’t go to anyone else.
Growth Challenges: Communication
As firms grow, internal communication can break down. In this episode, we outline how to guard against that breakdown and maintain effective communication.
Who's Doing Business Development?
In this episode, we discuss ways to help your entire staff participate in business development so you don’t end up with only one load-bearing wall.
Information Expectations in Marketing
If these expectations aren’t met, prospects can rule you out as an option, make a beeline for your competitors, and tell their colleagues about their bad experience.
As Built Interview with David Thompson, AIA
David Thompson, AIA, founder of Los Angeles-based architecture firm Assembledge+. discusses the firm’s ethos of collaboration and how it impacts design.
The Social Footprint
Your firm might have a great social media presence, but what about its social footprint? Here’s what a social footprint is and how to make yours better.