As Built : The Podcast

The professionals who build buildings also need to build their practices.

The key to business development in the built environment is understanding the relationship between architect, building materials, contractors and clients – and how each group makes decisions.

In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones also provide insights from their experiences helping firms in the built environment industry grow and succeed.

Weighing Publishing Platform Options | As Built Podcast Ep. 78.
Episode: 78
Weighing Publishing Platform Options
Good news! A print magazine wants to publish your project! Less good news: this means any other promotion (including on your website or social media) may be embargoed until publication, which could be months or even a year from now.
Growth Challenge: The Washing Problem | As Built Podcast Ep. 77.
Episode: 77
Growth Challenge: The Washing Problem
Is your architecture firm inadvertently engaged in a “washing” practice? Find out what that means and how to curtail it.
As Built with Malcolm Reading, RIBA.
Episode: 76
Interview with Malcolm Reading, RIBA
Malcolm Reading, RIBA, is Chairman of Malcolm Reading Consultants (MRC),a London-based consultancy that runs both open and invited international design competitions. Malcolm shares the details of his career evolution from architect to architecture consultant to firm owner, and gives listeners an insider’s view of the ins and outs of competitions.
As Built Podcast: Tech Stack: LinkedIn Updates.
Episode: 75
Tech Stack: LinkedIn Platform Updates
The latest LinkedIn update changes how your posts display. Learn what’s changing and how to work around it.
Trade Show Best Practices | As Built Podcast Ep. 74.
Episode: 74
Trade Show Best Practices
Thinking about attending or exhibiting a trade show, in this episode, we discuss ways to stand out (in a good way) and make meaningful connections.
Panic is not a Marketing Strategy | As Built Podcast Ep. 73.
Episode: 73
Panic Is Not a Marketing Strategy
In this episode, we discuss panic and how to develop a marketing strategy that isn’t based on anyone’s hair being on fire.
AI Updates to Discoverability | As Built Podcast Ep. 72.
Episode: 72
AI Updates to Discoverability
We discuss what the new “fourth audience” of AI means for how discoverable your firm is – and how to turn this new development into an opportunity.
Fighting Social Sameness | As Built Podcast Ep. 71.
Episode: 71
Fighting Social Sameness
In this episode, we talk about social sameness: the phenomenon that results in one or two social personas being adopted as the way everyone shows up.
Unlocking Your Firm’s IP | As Built Podcast Ep. 70.
Episode: 70
Unlocking Your Firm’s IP
In this episode, we explain how to identify your firm’s IP and put it to use.