Brian and Patience discuss how architectural firms can venture into new sectors, geographies, or fields of operation where they lack experience but see business opportunities. They propose three ways to ensure successful expansion: Scale, Opportunity, and Relationships.
‘Scale’ involves starting with smaller scale projects, showing expertise in problem-solving, and then leveraging this to secure larger scale ones. ‘Opportunity’ entails showcasing the firm’s experience and skill set in a manner that convinces potential clients of their ability to handle different types of projects. ‘Relationships’ relates to using your connections in the industry to get an inside track into new business avenues and differentiate from competitors.
Highlights
- How scale matters in architecture projects
- Ways to convey project capabilities to potential clients
- Tips on how residential firms can transition into larger scale projects
- The role of opportunity in expanding a firm and how related experiences can be presented as unique qualifications
- The importance of firm-client relationships in pitching for new projects.
- Making decisions on market sector expansion choice when firms are not sure of the direction they want to take
- The importance of evaluating existing relationships when making market sector expansion choices.
Episode Resources
Connect with Brian Jones and Patience Jones
