As Built : The Podcast

The professionals who build buildings also need to build their practices.

The key to business development in the built environment is understanding the relationship between architect, building materials, contractors and clients – and how each group makes decisions.

In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones also provide insights from their experiences helping firms in the built environment industry grow and succeed.

Episode: 77

Growth Challenge: The Washing Problem

Is your architecture firm inadvertently engaged in a “washing” practice? Find out what that means and how to curtail it.

Episode: 76

Interview with Malcolm Reading, RIBA

Malcolm Reading, RIBA, is Chairman of Malcolm Reading Consultants (MRC),a London-based consultancy that runs both open and invited international design competitions. Malcolm shares the details of his career evolution from architect to architecture consultant to firm owner, and gives listeners an insider’s view of the ins and outs of competitions.

Episode: 75

Tech Stack: LinkedIn Platform Updates

The latest LinkedIn update changes how your posts display. Learn what’s changing and how to work around it.

Episode: 74

Trade Show Best Practices

Thinking about attending or exhibiting a trade show, in this episode, we discuss ways to stand out (in a good way) and make meaningful connections.

Episode: 73

Panic Is Not a Marketing Strategy

In this episode, we discuss panic and how to develop a marketing strategy that isn’t based on anyone’s hair being on fire.

Episode: 72

AI Updates to Discoverability

We discuss what the new “fourth audience” of AI means for how discoverable your firm is – and how to turn this new development into an opportunity.

Episode: 71

Fighting Social Sameness

In this episode, we talk about social sameness: the phenomenon that results in one or two social personas being adopted as the way everyone shows up.

Episode: 70

Unlocking Your Firm’s IP

In this episode, we explain how to identify your firm’s IP and put it to use.

Episode: 69

Interview with Diane Hoskins, FAIA, NCARB

Diane discusses how her background influenced her career, the discoveries that came from this book’s creation, and why now is the best time to be an architect.