Marketing Analytics

We measure how well what we're doing is working and how it can be improved.

We measure how well what we're doing is working and how it can be improved.

With all the data that’s available, it can be easy to lose sight of what your goals are. We’ve seen how existing analytics platforms overwhelm clients with the sheer amount of information. With no tools to understand what they’re looking at, clients can’t make sense of the data and end up feeling like they’re being controlled by something they don’t understand.

We wanted to change that. We believe clients should be able to understand their data and what their marketing partners are doing for them. So we built Marketing Watt.

Our proprietary Marketing Watt analytics platform gives you a clear, transparent view of how well your digital marketing is working and concrete recommendations for improvement. It shows how your marketing efforts work together as a whole, which tactics are actually moving the needle, and which need to be refined or even abandoned.

Marketing Watt is available exclusively to Graphicmachine clients.

Resources

How to Right-Size Your Architecture Firm’s Marketing
Is Your Architecture Firm Website Telling Prospects They Know Best?
Why Architects Have an Iceberg Problem – and What to Do About It