Marketing News and Resources for Professional Firms

In the United States, 63% of shoppers begin their search online. Homeowners may still look for an HVAC service through friends who “know a guy,” but those interactions are happening increasingly on social media rather than across fences or over coffee....

Any successful businessperson will tell you that one of the most crucial aspects of business success is solid marketing. What most business owners don’t realize is that you actually don’t have to spend a fortune to get it right, either. Sometimes, the cost...

In the past, we’ve noted that failing to market your professional services firm online can be a huge mistake. There are so many cost-effective ways to grow your brand, establish relationships, and generate leads that you simply can’t afford to ignore. However, it’s...

51% of website traffic comes from organic search results. That’s why many businesses invest in SEO services and marketing for law firms. SEO will improve your company’s search engine rankings and will help increase visibility and leads. If you own a law firm, you may...

As you reframe your plans for 2020, we’ve created this eight-step checklist to help you recharge your law firm’s digital marketing, online presence, and visibility to prospective clients and colleagues. Are your printed presentation materials also available in digital...

As economies move upward and downward, the first thing that corporate governance will want to do is cut expenses – and marketing is an expense. What will matter most now is what should be prioritized, how to track your marketing, and how to show a return on your...

Sometimes, our work with a new architectural firm has an added layer of complexity: helping to convince senior partners or managers that a fresh digital strategy is needed. While it’s not always the case, sometimes younger stakeholders want to see the company take a...

Successful content marketing is built on regular content drips. Ideally, you’ll want to be posting new material to your blog, and to your social media accounts, on a weekly basis at a minimum. In the real world, though, that kind of schedule might not be easy to...

If you have architectural products that you want to have specified in a building, it’s important to build awareness with a number of constituents – architects, owners, and general contractors, to name just a few. If marketing to architects is important to your bottom...