There is an old proverb that goes something like this: a cup that’s already full can’t hold any more water. It’s the sort of thing you might find on a fortune cookie, and it’s meant to remind us that learning is a lifelong process. You can’t absorb knowledge if you feel like you already know […]

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The majority of business owners think of “content marketing” as equating to writing lots of blog posts every month. That’s certainly an important part of attracting search engine visits and building your credibility. However, it’s important to remember you can generate a following and reputation other ways, too. For example, you can produce online videos, […]

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Why Simple Website Data Isn’t Enough

  Brian Jones
July 25, 2018

If you follow our online marketing blog you already know how important it is to keep a close eye on your web analytics. Despite what a lot of business owners think, though, simply glancing at the statistics provided by your website once in a while isn’t enough. In fact, it can actually be harmful to […]

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Professional Services

It’s well-known that a lot of businesses follow a seasonal up-and-down pattern. Retailers do most of their work right before the holidays, for example, and florists love February while looking forward to late spring weddings. It’s generally assumed that a lot of professional services businesses – the architects and lawyers of the world, for instance […]

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Marketing for Law Firms

Why would someone work with your law firm instead of another one? You have the answer to that question, but your potential clients might not. That’s why developing content is so important to online marketing for law firms. Your pages and blog posts – and to a lesser extent video clips, pictures, and social updates […]

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performance measurement of online marketing

Often, when business owners come to us looking for help with web design and online marketing, it’s because they want “more sales,” “more leads,” or more of something else. We can understand that, and certainly have the tools and expertise to help them. However, we always encourage our clients to think in terms of measurable […]

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