Are you capturing as many online leads as you could be? Most businesses aren’t. To the average marketer, a website visit ends in one of two ways: a conversion (a sale or informational request) or with the prospect leaving without anything having been gained. What if there was something between these either-or options? What if […]

Have you ever taken a quiz or survey on one of your favorite websites? We all have. Quizzing can be a fun way to test our knowledge and see how our understanding of a topic stacks up against what our friends and peers know. Quizzes aren’t just fun for users, though. They can also give […]

How much of your business website traffic originates from Google and the other search engines? Or to think about it another way, what percentage of your new leads or sales would dry up if you suddenly stopped receiving search engine visits? Thinking about these issues – or better yet, digging into your web analytics package […]

Whether you are aware of it or not, one simple mistake in your website could be killing conversions and stopping your online marketing campaigns from succeeding. What’s this error we see again and again? Asking prospects to give you too much information all at once. If you offer downloadable information on your website, and it’s […]

Lots of marketers use pay-per-click advertising (PPC) systems like Google AdWords. And, plenty of them also use search engine optimization (SEO) to attract buyers to their websites. However, in our experience, not enough business owners are using them together. That’s too bad, because you can use paid ads to support organic search in a number […]

Have you ever found yourself needing a new blog post or marketing video while at the same time being completely devoid of inspiration? Or, does your content strategy represent a mismatched stream of seemingly unconnected thoughts and ideas? While these might seem to be very different content marketing problems – one has to do with […]

It’s amazing how, in the world of online marketing and lead generation, so many little issues and stumbling blocks can all be traced back to the same source. For instance, we occasionally see organizations with two seemingly different problems – one group has trouble coming up with new content; the other has lots of content […]

Is your website profitable? Are your online campaigns successful? How sure are you of your answers to these questions? We speak with business owners and executives every week who are enthralled by the possibilities of search engine optimization, social media, pay-per-click marketing, and other tools, but aren’t doing a good job of keeping score when […]

Before the digital age revolutionized marketing for small and local businesses, creating a profile was a risky proposition. You had to generate one listing (usually a few lines that went in the Yellow Pages), and then hope what you included would do the job for the coming months or years. Now, customers can see everything […]

The words you use in your business matter. That isn’t just because content can be persuasive, or because Google “reads” everything you post looking for searchable terms and phrases. Those details are important, but we’re referring to something more basic. If you call products or services by different terms than the ones your customers use, […]