Resources

Associations can be great for business development and education, if there’s a fit between what you want to get and what you’re willing to give.

Focusing on keywords that reflect how people actually search will grow your online visibility.

Designers and project owners depend on the information provided by materials manufacturers to make decisions that can affect a lot of people.

While Google might not yet be able to clearly define what’s helpful for every single industry niche, it is very good at detecting content that isn’t.

If architects don’t know what your building products do and how they can help resolve issues, they won’t select them.

By focusing your efforts into small chunks of time, you can make progress on your marketing goals without sacrificing your other responsibilities.

Appealing to project owners, architects, and contractors requires more than just a green label or adding “sustainable” to your product name. Claiming to be green is serious business.

Resources can sometimes be scarce and decisions tend to be handled differently when your firm is small. However, as you grow, the marketing that may have helped you get to where you are will no longer serve you – and may hurt your business.

Successful materials firms use CRM systems to help them organize and personalize their marketing and sales processes.