3 Reasons Why Reputation Management Matters

For businesses in the hospitality space (including restaurants, bars, and hotels), “reputation management” is a familiar concept. Reputation management is, essentially, the process of shaping public opinion. For many companies, this conjures up visions of giant press war rooms with throngs of public relations professionals firing off press releases. In reality, modern reputation management means […]

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7 Deadly Sins of Architecture Marketing

The digital era provides a wealth of opportunities for architecture practices to be more nimble and to communicate more effectively. However, like any tool, digital opportunities can be misused and abused. This guide for architecture marketing highlights some common challenges. Behold: the Seven Deadly Sins of Architecture Marketing: Gluttony You know the architecture portfolio website […]

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3 Things You Can Do Right Now to Make Your Website Better

Feeling overwhelmed? One of the best antidotes is having some small wins. Here are three quick things you can do right now to make your website better. Updating the Copyright Date Putting the copyright date in the footer of a website came about as a way of protecting site content and design from being copied. […]

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Content Strategy: Make Sure It Isn’t ‘Hey, I’m Talking To You!’

Content strategy is important. Why? Imagine entering a ballroom for a black-tie charity event. You’d like to start a conversation with an older wealthy donor. Do you: Run up to her and start showing her cat videos on your phone? Take the stage and call out her name over the microphone? Walk up and politely […]

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Why WordPress Templates and SEO Don’t Play Well Together

In the past, we’ve noted that WordPress templates don’t always offer the value you would expect, despite their low prices. One aspect of the problem that often gets overlooked, however, has to do with the marketability of websites built from templates. Specifically, that they may not rank as well in Google and the other search […]

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The Hidden Danger in Shared Hosting Plans

Web hosting is an odd product for a lot of business people. Business owners and executives know they need hosting to get their websites online, but they aren’t always sure what hosting is really about, or whether it’s worth it to pay for a premium package. As a result, we work with lots of small […]

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The Ups and Downs of WordPress Templates

There are business owners and marketers who swear by WordPress templates and more than a handful of low-cost designers who use them as starting points for new websites. At the same time, some web designers will tell you to steer clear of WordPress templates at any cost, because of the headaches they can cause over the […]

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Why You Should Publish to LinkedIn Pulse

You probably already post articles to your blog, email newsletter, and social feeds, but you might be missing out on one of the most popular and powerful places to put your content: LinkedIn’s Pulse newsletter. Although most of our clients receive LinkedIn Pulse every week, many of them haven’t ever stopped to consider whether they […]

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Content Formatting: How to Give Your Audience More of What They Want

One of the most vexing things about content marketing is discovering that you have a great idea, but aren’t quite sure how to share it. After all, there are more than a dozen ways you can put your ideas out on the web, each with their own advantages and disadvantages. Some are more visible than […]

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Why It’s Time to Create (or Re-Launch) That Email Newsletter

Have you stopped sending your email newsletter on a regular basis? Or worse, having gone through the trouble of creating one in the first place? We sometimes work with clients – even some that have used email marketing successfully in the past – who can’t seem to find the time or motivation to send out […]

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