Resources

If you’re going to attend or exhibit at trade shows, make sure you’re able to do the prep work that yields results.

Associations can be great for business development and education, if there’s a fit between what you want to get and what you’re willing to give.

Focusing on keywords that reflect how people actually search will grow your online visibility.

Designers and project owners depend on the information provided by materials manufacturers to make decisions that can affect a lot of people.

If architects don’t know what your building products do and how they can help resolve issues, they won’t select them.

By focusing your efforts into small chunks of time, you can make progress on your marketing goals without sacrificing your other responsibilities.

Appealing to project owners, architects, and contractors requires more than just a green label or adding “sustainable” to your product name. Claiming to be green is serious business.

Successful materials firms use CRM systems to help them organize and personalize their marketing and sales processes.

While working on marketing is a struggle when you’re busy, the fruits will pay off when the economy slows.