Resources

Are Associations a Worthwhile Investment for Building Materials Companies?

Associations can be great for business development and education, if there’s a fit between what you want to get and what you’re willing to give.

Building Materials

Does Your Building Materials SEO Strategy Support Your Sales Efforts?

Focusing on keywords that reflect how people actually search will grow your online visibility.

Building Materials

Why Transparency Should Be a Part of Your Building Materials Marketing and Sales

Designers and project owners depend on the information provided by materials manufacturers to make decisions that can affect a lot of people.

Building Materials

Why It’s Important for Architects to Understand the Problems Your Building Materials Solve

If architects don’t know what your building products do and how they can help resolve issues, they won’t select them.

Building Materials

How Building Materials Firms Can Market with Limited Time

By focusing your efforts into small chunks of time, you can make progress on your marketing goals without sacrificing your other responsibilities.

Building Materials

For Building Materials, “Going Green” Isn’t a Quick Win

Appealing to project owners, architects, and contractors requires more than just a green label or adding “sustainable” to your product name. Claiming to be green is serious business.

Building Materials

Why Building Materials Firms Need a CRM

Successful materials firms use CRM systems to help them organize and personalize their marketing and sales processes.

Building Materials

Why Building Materials Firms Need to Market in a Boom Cycle

While working on marketing is a struggle when you’re busy, the fruits will pay off when the economy slows.

Building Materials

How Building Materials Companies Can Benefit from New Sales Approaches

Building materials historically relied on salespeople visiting customers at their business. Now there are more ways to reach potential customers than ever.