Resources

Designers and project owners depend on the information provided by materials manufacturers to make decisions that can affect a lot of people.

If architects don’t know what your building products do and how they can help resolve issues, they won’t select them.

By focusing your efforts into small chunks of time, you can make progress on your marketing goals without sacrificing your other responsibilities.

Appealing to project owners, architects, and contractors requires more than just a green label or adding “sustainable” to your product name. Claiming to be green is serious business.

Successful materials firms use CRM systems to help them organize and personalize their marketing and sales processes.

While working on marketing is a struggle when you’re busy, the fruits will pay off when the economy slows.

Building materials historically relied on salespeople visiting customers at their business. Now there are more ways to reach potential customers than ever.

Saying that prices are high “just because” won’t go over well. You can still make the sale, but you have to make a strong case for why your product is worth it.

Good product and project photography can help architects and owners understand what you offer, how it works, and how it would look in a finished building. In this post, we walk through what “good photography” means, what it can do for you, and how to get it.