The concept of an online sales funnel is simple enough. To make one work, you simply have to attract visitors to your website, lead them through a series of information-gathering steps, and then finally convince them to make a purchase, sign up for a live...
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Online reputation management – the practice of paying attention to what is being posted about your business online, particularly when it comes to reviews and feedback – is becoming a bigger part of managing any company in our digital world. For dental practices,...
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A decade ago, we noticed there were a lot of business owners and executives who failed to realize just how important search engine optimization was going to be for marketing in every industry. Now, Google processes nearly 5 billion searches per day and companies are...
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Email marketing has come a long way in the past few years, but the improvements have come at a cost. On one hand, you can now reach customers more affordably and reliably than ever before with a good email newsletter. On the other hand, most marketers are seeing their...
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There is an old proverb that goes something like this: a cup that’s already full can’t hold any more water. It’s the sort of thing you might find on a fortune cookie, and it’s meant to remind us that learning is a lifelong process. You can’t absorb knowledge if you...
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The majority of business owners think of “content marketing” as equating to writing lots of blog posts every month. That’s certainly an important part of attracting search engine visits and building your credibility. However, it’s important to remember you can...
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If you follow our online marketing blog you already know how important it is to keep a close eye on your web analytics. Despite what a lot of business owners think, though, simply glancing at the statistics provided by your website once in a while isn’t enough. In...
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It’s well-known that a lot of businesses follow a seasonal up-and-down pattern. Retailers do most of their work right before the holidays, for example, and florists love February while looking forward to late spring weddings. It’s generally assumed that a lot of...
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Why would someone work with your law firm instead of another one? You have the answer to that question, but your potential clients might not. That’s why developing content is so important to online marketing for law firms. Your pages and blog posts – and to a lesser...
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Often, when business owners come to us looking for help with web design and online marketing, it’s because they want “more sales,” “more leads,” or more of something else. We can understand that, and certainly have the tools and expertise to help them. However, we...
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When it comes to Instagram, a lot of the business owners and professionals we meet with think of it as an app for teens to trade memes, or for foodies to share pictures of their latest meals. Certainly, the image-sharing platform can be (and often is) used in trivial...
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Graphicmachine is a Kansas City Marketing Agency—Advertising, Digital, Branding, Design, Marketing
