Marketing News and Resources for Professional Firms

What should you expect from a vendor you contract to help with your marketing campaigns? The answer might be a bit bigger than you think. Typically, when business owners and executives first contact us what they articulate is a need for high-level creative work. They...

Nearly every business has them: cold leads that once looked so promising. Often, we see in them missed opportunities and blown chances to win new customers. With each day that passes by, a prospect who used to be warm becomes less and less likely to do business with...

As a marketer, you should be using every legitimate tool at your disposal to attract buyers to your website and turn them into buyers (or at least qualified prospects). But, should you ever consider using doorway pages for SEO and PPC purposes? Because many of our...

The concept of an online sales funnel is simple enough. To make one work, you simply have to attract visitors to your website, lead them through a series of information-gathering steps, and then finally convince them to make a purchase, sign up for a live...

A decade ago, we noticed there were a lot of business owners and executives who failed to realize just how important search engine optimization was going to be for marketing in every industry. Now, Google processes nearly 5 billion searches per day and companies are...

There is an old proverb that goes something like this: a cup that’s already full can’t hold any more water. It’s the sort of thing you might find on a fortune cookie, and it’s meant to remind us that learning is a lifelong process. You can’t absorb knowledge if you...

The majority of business owners think of “content marketing” as equating to writing lots of blog posts every month. That’s certainly an important part of attracting search engine visits and building your credibility. However, it’s important to remember you can...