Resources

Bringing Your International Building Materials Firm Into the US - An Introductory Marketing Guide

Learn how small adjustments to your marketing can help create trust and generate sales in the U.S. market.

For Building Materials SEO, There’s No Substitute for Human Thinking

Search algorithms are becoming increasingly intelligent, but people don’t always think the way the search engines do.

11 Tips for Building Materials Firms to Get the Most Out of Trade Shows

If you’re going to attend or exhibit at trade shows, make sure you’re able to do the prep work that yields results.

Are Associations a Worthwhile Investment for Building Materials Companies?

Associations can be great for business development and education, if there’s a fit between what you want to get and what you’re willing to give.

Does Your Building Materials SEO Strategy Support Your Sales Efforts?

Focusing on keywords that reflect how people actually search will grow your online visibility.

Why Transparency Should Be a Part of Your Building Materials Marketing and Sales

Designers and project owners depend on the information provided by materials manufacturers to make decisions that can affect a lot of people.

What Google's Helpful Content Update Means for Architecture Firms

While Google might not yet be able to clearly define what’s helpful for every single industry niche, it is very good at detecting content that isn’t.

Why It’s Important for Architects to Understand the Problems Your Building Materials Solve

If architects don’t know what your building products do and how they can help resolve issues, they won’t select them.

How Building Materials Firms Can Market with Limited Time

By focusing your efforts into small chunks of time, you can make progress on your marketing goals without sacrificing your other responsibilities.