It’s well-known that a lot of businesses follow a seasonal up-and-down pattern. Retailers do most of their work right before the holidays, for example, and florists love February while looking forward to late spring weddings. It’s generally assumed that a lot of...
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Why would someone work with your law firm instead of another one? You have the answer to that question, but your potential clients might not. That’s why developing content is so important to online marketing for law firms. Your pages and blog posts – and to a lesser...
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Often, when business owners come to us looking for help with web design and online marketing, it’s because they want “more sales,” “more leads,” or more of something else. We can understand that, and certainly have the tools and expertise to help them. However, we...
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When it comes to Instagram, a lot of the business owners and professionals we meet with think of it as an app for teens to trade memes, or for foodies to share pictures of their latest meals. Certainly, the image-sharing platform can be (and often is) used in trivial...
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Are you capturing as many online leads as you could be? Most businesses aren’t. To the average marketer, a website visit ends in one of two ways: a conversion (a sale or informational request) or with the prospect leaving without anything having been gained. What if...
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Have you ever taken a quiz or survey on one of your favorite websites? We all have. Quizzing can be a fun way to test our knowledge and see how our understanding of a topic stacks up against what our friends and peers know. Quizzes aren’t just fun for users, though....
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How much of your business website traffic originates from Google and the other search engines? Or to think about it another way, what percentage of your new leads or sales would dry up if you suddenly stopped receiving search engine visits? Thinking about these issues...
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Whether you are aware of it or not, one simple mistake in your website could be killing conversions and stopping your online marketing campaigns from succeeding. What’s this error we see again and again? Asking prospects to give you too much information all at once....
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Lots of marketers use pay-per-click advertising (PPC) systems like Google AdWords. And, plenty of them also use search engine optimization (SEO) to attract buyers to their websites. However, in our experience, not enough business owners are using them together....
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Have you ever found yourself needing a new blog post or marketing video while at the same time being completely devoid of inspiration? Or, does your content strategy represent a mismatched stream of seemingly unconnected thoughts and ideas? While these might seem to...
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It’s amazing how, in the world of online marketing and lead generation, so many little issues and stumbling blocks can all be traced back to the same source. For instance, we occasionally see organizations with two seemingly different problems – one group...
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