What should you expect from a vendor you contract to help with your marketing campaigns? The answer might be a bit bigger than you think. Typically, when business owners and...
Marketing News and Resources for Professional Firms
How to Build Buyer Relationships from Cold Leads
Nearly every business has them: cold leads that once looked so promising. Often, we see in them missed opportunities and blown chances to win new customers. With each day...
What Are Your Goals for Website Visitors?
When someone comes to your new business website, what do you want them to do or get from the experience? This is an important question to ask, because it helps you to not...
Does Your Website Need Landing Pages or Doorway Pages?
As a marketer, you should be using every legitimate tool at your disposal to attract buyers to your website and turn them into buyers (or at least qualified prospects). But,...
Is Your Website Sales Funnel Broad Enough?
The concept of an online sales funnel is simple enough. To make one work, you simply have to attract visitors to your website, lead them through a series of...
Dental Practices and Online Reputation Management…Why It Matters
Online reputation management – the practice of paying attention to what is being posted about your business online, particularly when it comes to reviews and feedback – is...
Social Media is Serious Business… Are You Taking Advantage?
A decade ago, we noticed there were a lot of business owners and executives who failed to realize just how important search engine optimization was going to be for marketing...
Making Email Marketing Work
Email marketing has come a long way in the past few years, but the improvements have come at a cost. On one hand, you can now reach customers more affordably and reliably...
To Succeed in Online Marketing Leave Your Ego at the Door
There is an old proverb that goes something like this: a cup that’s already full can’t hold any more water. It’s the sort of thing you might find on a fortune cookie, and...
Is Content Curation a Part of Your Online Marketing Strategy?
The majority of business owners think of “content marketing” as equating to writing lots of blog posts every month. That’s certainly an important part of attracting search...
Why Simple Website Data Isn’t Enough
If you follow our online marketing blog you already know how important it is to keep a close eye on your web analytics. Despite what a lot of business owners think, though,...