When it comes to Instagram, a lot of the business owners and professionals we meet with think of it as an app for teens to trade memes, or for foodies to share pictures of their latest meals. Certainly, the image-sharing platform can be (and often is) used in trivial...
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Are you capturing as many online leads as you could be? Most businesses aren’t. To the average marketer, a website visit ends in one of two ways: a conversion (a sale or informational request) or with the prospect leaving without anything having been gained. What if...
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Have you ever taken a quiz or survey on one of your favorite websites? We all have. Quizzing can be a fun way to test our knowledge and see how our understanding of a topic stacks up against what our friends and peers know. Quizzes aren’t just fun for users, though....
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How much of your business website traffic originates from Google and the other search engines? Or to think about it another way, what percentage of your new leads or sales would dry up if you suddenly stopped receiving search engine visits? Thinking about these issues...
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Whether you are aware of it or not, one simple mistake in your website could be killing conversions and stopping your online marketing campaigns from succeeding. What’s this error we see again and again? Asking prospects to give you too much information all at once....
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Lots of marketers use pay-per-click advertising (PPC) systems like Google AdWords. And, plenty of them also use search engine optimization (SEO) to attract buyers to their websites. However, in our experience, not enough business owners are using them together....
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Have you ever found yourself needing a new blog post or marketing video while at the same time being completely devoid of inspiration? Or, does your content strategy represent a mismatched stream of seemingly unconnected thoughts and ideas? While these might seem to...
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It’s amazing how, in the world of online marketing and lead generation, so many little issues and stumbling blocks can all be traced back to the same source. For instance, we occasionally see organizations with two seemingly different problems – one group...
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Is your website profitable? Are your online campaigns successful? How sure are you of your answers to these questions? We speak with business owners and executives every week who are enthralled by the possibilities of search engine optimization, social media,...
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Before the digital age revolutionized marketing for small and local businesses, creating a profile was a risky proposition. You had to generate one listing (usually a few lines that went in the Yellow Pages), and then hope what you included would do the job for the...
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The words you use in your business matter. That isn’t just because content can be persuasive, or because Google “reads” everything you post looking for searchable terms and phrases. Those details are important, but we’re referring to something more basic. If you call...
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