The concept of an online sales funnel is simple enough. To make one work, you simply have to attract visitors to your website, lead them through a series of...
Marketing News and Resources for Professional Firms
Dental Practices and Online Reputation Management…Why It Matters
Online reputation management – the practice of paying attention to what is being posted about your business online, particularly when it comes to reviews and feedback – is...
Social Media is Serious Business… Are You Taking Advantage?
A decade ago, we noticed there were a lot of business owners and executives who failed to realize just how important search engine optimization was going to be for marketing...
Making Email Marketing Work
Email marketing has come a long way in the past few years, but the improvements have come at a cost. On one hand, you can now reach customers more affordably and reliably...
To Succeed in Online Marketing Leave Your Ego at the Door
There is an old proverb that goes something like this: a cup that’s already full can’t hold any more water. It’s the sort of thing you might find on a fortune cookie, and...
Is Content Curation a Part of Your Online Marketing Strategy?
The majority of business owners think of “content marketing” as equating to writing lots of blog posts every month. That’s certainly an important part of attracting search...
Why Simple Website Data Isn’t Enough
If you follow our online marketing blog you already know how important it is to keep a close eye on your web analytics. Despite what a lot of business owners think, though,...
Does Your Professional Services Business Have Seasons?
It’s well-known that a lot of businesses follow a seasonal up-and-down pattern. Retailers do most of their work right before the holidays, for example, and florists love...
Using Content to Differentiate Your Law Firm From the Competition
Why would someone work with your law firm instead of another one? You have the answer to that question, but your potential clients might not. That’s why developing content...
Why Performance Measurement Is an Important Part of Online Marketing
Often, when business owners come to us looking for help with web design and online marketing, it’s because they want “more sales,” “more leads,” or more of something else....
Why Instagram Has Big Marketing Power for Architects
When it comes to Instagram, a lot of the business owners and professionals we meet with think of it as an app for teens to trade memes, or for foodies to share pictures of...