Resources

How to Turn Architecture Firm Principals Into Thought Leaders
Building up your firm’s principals as thought leaders requires time, but the resulting increase in project opportunities is worth it. Here’s how to do it.
How Construction Companies Can Use Content to Recruit Employees
The construction industry will need to attract nearly 650,000 additional workers on top of normal hiring to meet labor demands in 2022. Here’s how content can help.
Important Questions to Answer Before Marketing Your Mid-Sized Architecture Firm
Mid-sized architecture firms may end up sailing through marketing without a rudder to steer the ship. These questions will help you plot the course you need.
Why LinkedIn Is Important for Building Materials Companies
LinkedIn isn’t just for people looking for jobs. Building materials suppliers can use it to build relationships and share knowledge with prospective customers.
What Building Materials Firms Need to Know About GA4
The change from Google’s current analytics platform to GA4 is more like replacing a mid-century ranch home with a five-story multi-family building. It’s a completely different structure.
Why Differentiation Matters for a Construction Company
If owners and architects don’t understand how your construction company is different from someone else’s, their decision will be based solely on price.
The Definitive Guide to Marketing to Architects
Building materials distributors and manufacturers shold be focused on marketing to architects and designers – here’s how to do it.
The Marketing Component of an Architecture Firm Transition Plan
An architecture firm transition is an opportunity to redefine the types of work you focus on and your core values. Marketing helps communicate those choices.
How Building Materials Companies Can Position Their Products as a Value-Engineering Option
Value-engineering creates opportunities for building products brands and distributors – and potential threats to products that have already been specified.