No, not the fatigue that comes with working on a seemingly unending project. In this episode, we’re talking about the fatigue that your audiences feel when your firm talks about the same one or two projects to the exclusion of others. This can happen because a project has won awards, received press, or is a personal favorite. When a few projects consistently carry all of the marketing weight for the firm, people get tired of seeing them – no matter how great those projects are. Here’s how to keep people engaged without diminishing the firm’s accomplishments.
Highlights:
- The importance of showcasing all aspects of your firm – not just the completed work
- Avoiding the “slideshow from my vacation” problem
- How singular project focus can create employee anxiety
- The value of thinking like an outsider
- Using the coffee shop approach
Episode Resources
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