Episode 68

Growth Challenges: Reporting

Reporting: You know you’re supposed to do it, but you’re not sure why or what to do with what you collect. As your firm grows, it will become more important for you to understand what marketing metrics you’re measuring and how to make use of that data. In this episode of our Growth Challenges series, we explore setting up reporting that actually matters.


  • Why reporting on everything is as bad as reporting on nothing
  • How to ensure you’re reporting on the right things
  • The one question that will tell you if you should be reporting on a particular item
  • The lure of pretty data
  • Why you also need to track sales data

Episode Resources