Episode 65

Consistency Is Not The Enemy

The word “consistency” can bring to mind drudgery and the removal of any creativity. This thinking, however, will limit your business growth. In this episode we explore why consistency in external communications is so important and what to do when being consistent seems impossible. We also refute the idea that consistency has to mean doing the same exact thing all the time – or more often than you really should be.


  • Being creatively consistent
  • How to remain consistent when you don’t feel like it, are overworked, or dealing with personal issues
  • The importance of having a generous mindset
  • “More consistent” does not mean “more often”
  • How being consistent is similar to routinely visiting your favorite coffee shop

Episode Resources

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