Episode 16

Information Expectations in Marketing

When prospective customers or clients visit your website, they come with expectations: it will be easy to use your website, they’ll find what they’re looking for, and they’ll leave with the information they need. If these expectations aren’t met, prospects can rule you out as an option, make a beeline for your competitors, and tell their colleagues about their bad experience.

In this episode, hosts Brian Jones and Patience Jones unpack the information expectations people have and how to meet them so you don’t lose sales.


  • The types of information that need to be easily findable
  • How customers tend to look for information
  • Common obstacles to presenting information for people outside your industry

Episode Resources

Connect with Brian and Patience