As Built — Podcast

The professionals who build buildings also need to build their practices.

The key to business development in the built environment is understanding the relationship between architect, building materials, contractors and clients – and how each group makes decisions.

In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones also provide insights from their experiences helping firms in the built environment industry grow and succeed.

As Built Episode 20: How to Succeed with Photography.
Episode: 20
How to Succeed with Photography
Good photography can help architecture firms get published, specified, and recognized as “the” firm to go to. On this episode, we discuss why firms shouldn’t forego professional photography or try to DIY it in-house.
As Built Podcast Ep 19: Are You Talking About the Problems You Solve?
Episode: 19
Are You Talking About the Problems You Solve?
By positioning your products and services as solutions, you help your potential customers understand what you can do for them – and why they shouldn’t go to anyone else.
As Built Podcast Episode 18: Growth Challenges: Communication.
Episode: 18
Growth Challenges: Communication
As firms grow, internal communication can break down. In this episode, we outline how to guard against that breakdown and maintain effective communication.
As Built Podcast Episode 17: Who's Doing Business Development?
Episode: 17
Who's Doing Business Development?
In this episode, we discuss ways to help your entire staff participate in business development so you don’t end up with only one load-bearing wall.
As Built Podcast Episode 16: Information Expectations in Marketing.
Episode: 16
Information Expectations in Marketing
If these expectations aren’t met, prospects can rule you out as an option, make a beeline for your competitors, and tell their colleagues about their bad experience.
Episode: 15
As Built Interview with David Thompson, AIA
David Thompson, AIA, founder of Los Angeles-based architecture firm Assembledge+. discusses the firm’s ethos of collaboration and how it impacts design.
As Built episode 14: The Social Footprint.
Episode: 14
The Social Footprint
Your firm might have a great social media presence, but what about its social footprint? Here’s what a social footprint is and how to make yours better.
As Built Podcast Episode 13: Hybrid Selling & Business Development.
Episode: 13
Hybrid Selling & Business Development
If you’re relying exclusively on cold calling and office drop-bys to sell your building materials, you’re missing out.
As Built Podcast Episode 12: Feedback
Episode: 12
Feedback
We offer tips on how to make giving and receiving feedback a normal part of your firm culture instead of something everyone dreads.