The professionals who build buildings also need to build their practices.
The key to business development in the built environment is understanding the relationship between architect, building materials, contractors and clients – and how each group makes decisions.
In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones also provide insights from their experiences helping firms in the built environment industry grow and succeed.
Episode: 20
How to Succeed with Photography
Good photography can help architecture firms get published, specified, and recognized as “the” firm to go to. On this episode, we discuss why firms shouldn’t forego professional photography or try to DIY it in-house.
Episode: 19
Are You Talking About the Problems You Solve?
By positioning your products and services as solutions, you help your potential customers understand what you can do for them – and why they shouldn’t go to anyone else.
Episode: 18
Growth Challenges: Communication
As firms grow, internal communication can break down. In this episode, we outline how to guard against that breakdown and maintain effective communication.
Episode: 17
Who's Doing Business Development?
In this episode, we discuss ways to help your entire staff participate in business development so you don’t end up with only one load-bearing wall.
Episode: 16
Information Expectations in Marketing
If these expectations aren’t met, prospects can rule you out as an option, make a beeline for your competitors, and tell their colleagues about their bad experience.
Episode: 15
As Built Interview with David Thompson, AIA
David Thompson, AIA, founder of Los Angeles-based architecture firm Assembledge+. discusses the firm’s ethos of collaboration and how it impacts design.
Episode: 14
The Social Footprint
Your firm might have a great social media presence, but what about its social footprint? Here’s what a social footprint is and how to make yours better.
Episode: 13
Hybrid Selling & Business Development
If you’re relying exclusively on cold calling and office drop-bys to sell your building materials, you’re missing out.
Episode: 12
Feedback
We offer tips on how to make giving and receiving feedback a normal part of your firm culture instead of something everyone dreads.