Episode 36


Are e-newsletters a good use of your architecture or building firm resources? It seems like everyone’s doing them, but is that enough of a reason to create them and push them out into the world?

In this episode, we unpack the rationale behind e-newsletters and the ways to make them more engaging and more useful.


  • Common types of e-newsletters within firms
  • Is your e-newsletter just a digital billboard?
  • Knowing the reason behind sending e-newsletters
  • The risks of sending e-newsletters through personal emails
  • Tips to optimize e-newsletter for avoiding spam filters and increasing opens
  • E-newsletters as a communication tool rather than a press release
  • How to use e-newsletters to build meaningful connections with your audience

Episode Resources

Connect with Brian and Patience Jones

September 6, 2023

As Built Podcast Ep 36: E-Newsletters.