Episode 39

Tech Stack: Brand Standards for Video Calls

Just like your website or social media channels, video calls are another opportunity to strengthen your firm’s brand. When multiple employees are on a call, does it feel like they all work for the same company, or is it every person for themselves? In this Tech Stack episode, we offer some tips to ensure your company’s video calls reflect your brand – without thwarting individuality.


  • Why your video call standards matter
  • The do’s and don’t of digital backgrounds
  • Avoiding naming mishaps
  • Why it’s important to set standards and communicate them

Episode Resources

Connect with Brian Jones and Patience Jones

Background resources

September 27, 2023

As Built Podcast Episode 39: Tech Stack: Brand Standards for Video Calls.