As Built : The Podcast

The professionals who build buildings also need to build their practices.

The key to business development in the built environment is understanding the relationship between architect, building materials, contractors and clients – and how each group makes decisions.

In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones also provide insights from their experiences helping firms in the built environment industry grow and succeed.

Episode: 51

Message in a Bubble

In this episode, Patience and Brian Jones talk about how to recognize if you are living in a marketing bubble and how to change.

Episode: 50

New Year's Resolution Pressure

It’s hard to feel like you’re doing enough when it seems like everyone around you has miraculously improved tenfold overnight. In this episode, we unpack the internal and external pressures of the New Year, and how to use what’s helpful and leave the rest.

Episode: 49

The Selfish Green Character Who Stole Marketing

We explore why being selfish is harmful to your firm and your culture, and how to make your marketing something Cindy Lou You-Know-Who would be proud of.

Episode: 48

The Balanced Practice

We dive into the three aspects of a balanced practice: The Work, Marketing and Sales, and Firm Culture.

Episode: 47

Zen and the Art of Marketing Maintenance

If you’ve ever lain awake at night worrying about your daily website traffic, this episode is for you.

Episode: 46

Checkup: CRM

We kick off the new “Checkup” series, discussing how – and how often – to maintain your Customer Relationship Management (CRM) system.

Episode: 45

As Built Interview with Brent Buck

Architect Brent Buck discusses the evolution of his career and the design of Frame 122, a five-story residential building made from cross-laminated timber.

Episode: 44

When Everyone Is a Marketer

Most likely, everyone in your firm has opinions about marketing. These can range from “here are the 12 things I want the firm to do” to “everything you’re doing is wrong.” In this episode, we offer some tips on how to receive all of the input from … well, everyone about your firm’s marketing.

Episode: 43

Why Does Your Firm Need a Marketing Strategy?

“Marketing strategy” has become dangerously synonymous with “busy work” or “pointless thing we don’t want to do.” In this episode, we discuss why firms need marketing strategies – and a straightforward way to create a marketing strategy that helps your firm reach its goals.