In this episode, we’re getting into the holiday season by thinking about that selfish green character who shall not be named lest we infringe on someone else’s trademark. Is your marketing also selfish? Do you talk only about yourself and how accomplished you are? Is everything on your terms? Whether it ended up this way because you were short on time or didn’t realize how the marketing was coming across, you’re living in the realms of that certain green character. We explore why that’s harmful to your firm and your culture, and how to make your marketing something Cindy Lou You-Know-Who would be proud of.
Highlights:
- What it means to be selfish in your marketing
- How thinking about your clients’ pain points can lead to less selfish marketing
- The selfish traps that are easy to fall into
- How to make your marketing more generous
Episode Resources
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