Episode 43

Why Does Your Firm Need a Marketing Strategy?

The term “marketing strategy” often gets a bad rap. Over the years, it’s become dangerously synonymous with “busy work” or “pointless thing we don’t want to do.” In this episode, we discuss why firms need marketing strategies – and a straightforward way to create a marketing strategy that helps your firm reach its goals.


  • Why trying to boil the ocean won’t get you much
  • What a marketing strategy does for your firm
  • How a strategy helps you make better use of your resources
  • The importance of knowing who you want to reach and why
  • A brand template is not a substitute for a marketing strategy

Episode Resources

Connect with Brian Jones and Patience Jones

November 1, 2023

As Built Episode 43: Why Does Your Firm Need a Marketing Strategy?