As Built : The Podcast

The professionals who build buildings also need to build their practices.

The key to business development in the built environment is understanding the relationship between architect, building materials, contractors and clients – and how each group makes decisions.

In As Built, you’ll hear from industry leaders about how they built their practice. Hosts Brian Jones and Patience Jones also provide insights from their experiences helping firms in the built environment industry grow and succeed.

Episode: 91

Tech Stack: Marketing Calendar Tools

Marketing calendar tools: not super exciting, but super necessary. We explain how they work, why you need them, and how to choose the best one for your firm.

Episode: 90

The Eternal Feedback Loop

If you’re constantly revising your marketing based on new opinions and can’t get anything out the door, you’re in a feedback loop. Here’s how to get out.

Episode: 89

The RFP: Details Are Opportunities

Preparing RFP responses can feel like all you’re doing is working off of someone else’s checklist. In truth, RFP responses can be great opportunities for educating prospective clients about your firm’s strengths.

Episode: 88

Single Static Image

Does your firm have that One Great Image that gets used everywhere? Learn why embracing video, diverse visuals, and storytelling can set your firm apart.

Episode: 87

Curiosity

Being interested in how people think, behave, and make decisions is what helps propel your marketing and your business development.

Episode: 86

Marketing Bias

Do you find yourself discounting ideas or data because you don’t believe something works, it’s not how you use the internet, or you’ve just never “liked” a particular thing? In this episode, we discuss how to be aware of these biases and make more informed decisions.

Episode: 84

Tech Stack: Website Images: How Big Is Too Big?

Images showcase the amazing work your firm does, but using the wrong format or size can cause issues for your website – and the people visiting it. So how do you fix that?

Episode: 82

Building Consensus

No matter the decision, big or small, it’s important to build a consensus among your team to foster trust and growth.

Episode: 80

Tech Stack: Cookie Update

Google’s third-party cookies are here to stay, but that doesn’t mean first-party data isn’t worth the investment.