Have you always wanted a personal entourage that follows you around? Well there’s some good news if so, because you already have one of sorts, and it’s sticking around for a while longer. Google’s third-party cookies are here to stay, but that doesn’t mean first-party data isn’t worth the investment.
Highlights:
- Value in first-party data for consumers.
- The benefit of owning customer relationships.
- Predicting user demographics based on cookie acceptance.
- Digital buyers’ growing savviness with cookies.
Episode Resources:
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