Resources

By focusing your efforts into small chunks of time, you can make progress on your marketing goals without sacrificing your other responsibilities.

Appealing to project owners, architects, and contractors requires more than just a green label or adding “sustainable” to your product name. Claiming to be green is serious business.

Resources can sometimes be scarce and decisions tend to be handled differently when your firm is small. However, as you grow, the marketing that may have helped you get to where you are will no longer serve you – and may hurt your business.

Successful materials firms use CRM systems to help them organize and personalize their marketing and sales processes.

While working on marketing is a struggle when you’re busy, the fruits will pay off when the economy slows.

Your website has the power to attract the right clients with the right projects. It also has the power to send the wrong message and create monster clients.

Building materials historically relied on salespeople visiting customers at their business. Now there are more ways to reach potential customers than ever.

When photos are the only part of an architecture project story that gets told, it can have a negative effect on selling new commissions. Here’s how to make sure your prospects understand the value of your experience.

Saying that prices are high “just because” won’t go over well. You can still make the sale, but you have to make a strong case for why your product is worth it.