Inbound marketing is a great way to attract new clients. By creating useful content and experiences tailored to your ideal market, you establish a rapport with your audience and showcase your knowledge. This makes prospects more likely to purchase your services when they are ready.
In this episode of the As Built podcast, hosts Brian Jones and Patience Jones explain how inbound marketing works, why it’s more successful than other forms of business development, and how to get started.
Highlights
- The basics of inbound marketing
- How inbound marketing can benefit architecture firms
- How to do inbound marketing without multiplying your workload
Episode Resources
