Good news! A print magazine wants to publish your project! Less good news: this means any other promotion (including on your website or social media) may be embargoed until publication, which could be months or even a year from now. How do you balance the desire for traditional publication against the loss of time you could be promoting the project but can’t because you’re waiting for publication? In this episode, we walk through the pros and cons of publishing your work on different platforms, and how to determine what’s best for your firm.
Highlights:
- Calculating the cost of agreeing to a publication embargo
- How to get your work seen by the right people
- The benefits and disadvantages of non-traditional platforms
- The role of data in tracking impact
- What role VR may start to play in publication
Episode Resources:
Connect with Brian Jones and Patience Jones
