When you look around your social media feeds, do you see a lot of the same thing? How does this happen, why is it unhelpful for your firm, and how can you break out of the “also” rut? In this episode, we talk about social sameness: the phenomenon that results in one or two social personas being adopted as the way everyone shows up. While being the same as everyone else on social media can feel like the right thing to do, it can hamper your growth and make you less inclined to use social media. Here’s how to fight against the same-as approach.
Highlights
- Why it matters if people outside your industry understand how you’re different
- How emphasis on project imagery got us to this place
- Turning your social media into a viewport
- The value of doing “the bad thing”
- How only showing the final outcome can undervalue your work
Episode Resources
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