Marketing Strategy

Expectations Matter More Than Ever

How consumer-facing businesses bearing the brunt of collective dissatisfaction over much larger issues can address increased expectations.

Going to CES 2018? Be Kind.

Here are four easy ways to support Las Vegas residents suffering the aftermath of October 1.

3 Things You Can Do Right Now to Make Your Website Better

Here are three quick things you can do right now to make your website better, and an audit tool to see how your site stacks up.

Content Strategy: Make Sure It Isn’t ‘Hey, I’m Talking To You!’

There’s no “one size fits all” content strategy – what may work well for one audience may fail equally well with another audience, or on another platform.

Last-Minute CES Travel Tips

Before you head to the airport for the beginning of your CES extravaganza, check out our last-minute travel tips.

CES Packing Guide

Wondering what to bring to CES and what to leave behind? Check out our CES Packing Guide.

You’re Probably Not Going to Jail

Computerworld reported last week on a new development: ‘Data from wearable devices could soon land you in jail!’ read the headline (okay, I added the exclamation point, but the title is real). The positioning of this article makes me crazy for a few reasons.

The Drop-down Project

Sick of political ads? Check out some political issue data from an unusual source: the drop-down menus of online contact forms.

A Closer Look at Apple’s iOS8 Terms of Service

Have you read Apple’s Terms of Service for iOS8? We did. Here’s the gist in plain English.

“What I do have are a very particular set of skills…”

On Wednesday I’ll be speaking at the first-ever Designers of Things Conference in San Francisco. My topic? Intellectual property issues specific to 3D printing.