Expectations Matter More Than Ever

I recently ordered hair products from Sephora. I buy them at Sephora because I earn loyalty points that I will probably never spend, and because of Sephora’s practice of including free cosmetic samples with every order. “THREE FREE SAMPLES WITH EVERY ORDER” is plastered on every page, and during checkout customers are presented with 6-12 […]

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Going to CES 2018? Be Kind.

CES 2018 is just around the corner, and this year’s post has less to do with how to get the most out of the conference and more to do with how to be when you’re there. Since you last attended CES, Las Vegas was the victim of domestic terrorism. The event occurred on October 1. […]

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3 Things You Can Do Right Now to Make Your Website Better

Feeling overwhelmed? One of the best antidotes is having some small wins. Here are three quick things you can do right now to make your website better. Updating the Copyright Date Putting the copyright date in the footer of a website came about as a way of protecting site content and design from being copied. […]

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Content Strategy: Make Sure It Isn’t ‘Hey, I’m Talking To You!’

Content strategy is important. Why? Imagine entering a ballroom for a black-tie charity event. You’d like to start a conversation with an older wealthy donor. Do you: Run up to her and start showing her cat videos on your phone? Take the stage and call out her name over the microphone? Walk up and politely […]

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Is There There There: The Resolution Edition

In this week’s episode, we resolve to issue new episodes weekly. Resolve to listen to this week’s! Download the MP3 Subscribe to the feed with your podcast app using this address: http://graphicmachine.libsyn.com/rss Subscribe on iTunes, and consider rating the show! We improve on: Resolutions! The path to a better you, or a Sisyphean exercise? Is […]

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Is There There There: The Pay It Forward Edition

In this episode, we discuss mobile payments. They promise added security and ease, but how do you convince people who still write checks that they’re a step forward? Do we need a unified system? Regulatory oversight? Therapy? All of the above? Plus: Your smiley face icon may be used against you in a court of […]

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Last-Minute CES Travel Tips

Before you head to the airport for the beginning of your CES extravaganza, check out our last-minute travel tips.

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CES Packing Guide

Wondering what to bring to CES and what to leave behind? Check out our CES Packing Guide.

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You’re Probably Not Going to Jail

Computerworld reported last week on a new development: “Data from wearable devices could soon land you in jail!” read the headline (okay, I added the exclamation point, but the title is real). The positioning of this article makes me crazy for a few reasons.

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The Drop-down Project

Sick of political ads? Check out some political issue data from an unusual source: the drop-down menus of online contact forms.

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