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The Nelson-Atkins Museum International Design Competition Podcast Series

Meet the architecture firms competing to design the expansion of the Nelson-Atkins Museum of Art. Hear from award-winning architects and the leaders behind the design competition.

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Why Architects Have an Iceberg Problem - and What to Do About It

When photos are the only part of an architecture project story that gets told, it can have a negative effect on selling new commissions. Here's how to make sure your prospects understand the value of your experience.

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How Building Materials Firms Can Overcome Price Concerns

Saying that prices are high “just because” won't go over well. You can still make the sale, but you have to make a strong case for why your product is worth it.

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How Photography Can Support Building Materials Sales Efforts

Good product and project photography can help architects and owners understand what you offer, how it works, and how it would look in a finished building. In this post, we walk through what “good photography” means, what it can do for you, and how to get it.

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How Construction Companies Can Use Content to Recruit Employees

The construction industry will need to attract nearly 650,000 additional workers on top of normal hiring to meet labor demands in 2022. Here's how content can help.

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How to Elevate Your Architecture Firm’s Public Profile

An architecture firm’s public profile is made up of 3 components: how well-known the firm is, how well-regarded the firm is, and how quickly the firm comes to mind.

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How Inbound Marketing Works for Architecture Firms

Are you looking to reach more potential clients, spend less on advertising, and get a higher return on investment for your marketing budget? Let’s take a look at what inbound marketing is, how it works, and what architectural firms can do to take advantage of it.

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How to Turn Architecture Firm Principals Into Thought Leaders

Building up your firm’s principals as thought leaders requires time, but the resulting increase in project opportunities is worth it. Here's how to do it.

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Important Questions to Answer Before Marketing Your Mid-Sized Architecture Firm

Mid-sized architecture firms may end up sailing through marketing without a rudder to steer the ship. These questions will help you plot the course you need.

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Why LinkedIn Is Important for Building Materials Companies

LinkedIn isn't just for people looking for jobs. Building materials suppliers can use it to build relationships and share knowledge with prospective customers.

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