Blog

The Nelson-Atkins Museum International Design Competition Podcast Series

Meet the architecture firms competing to design the expansion of the Nelson-Atkins Museum of Art. Hear from award-winning architects and the leaders behind the design competition.

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The Definitive Guide to Marketing to Architects

Building materials distributors and manufacturers shold be focused on marketing to architects and designers - here's how to do it.

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What Building Materials Firms Need to Know About GA4

The change from Google's current analytics platform to GA4 is more like replacing a mid-century ranch home with a five-story multi-family building. It’s a completely different structure.

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How to Know Where Your Building Materials Sales Funnel Is Falling Down - and How to Fix It

We’ll show you how to know if you’ve got sales funnel problems - and how to fix them before they torpedo your sales growth.

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The Marketing Component of an Architecture Firm Transition Plan

An architecture firm transition is an opportunity to redefine the types of work you focus on and your core values. Marketing helps communicate those choices.

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How to Create an Effective Social Media Strategy for Construction Companies in 7 Steps

Switch from "doing" social media to thriving off it with a foolproof social media strategy for construction companies.

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How Organic Search Should Influence Your Architecture Firm's Website

Organic search is imperative if you’re trying to reach new clients, be included on RFPs, receive invitations to speak, or attract qualified employee candidates.

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How Building Materials Companies Can Position Their Products as a Value-Engineering Option

Value-engineering creates opportunities for building products brands and distributors - and potential threats to products that have already been specified.

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Content Marketing for Architects: A Tool for Business Growth

Architects and architecture firms can showcase their experience and knowledge without coming across as too salesy or "dumbing down" their work.

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What Kind of Marketing Strategy Does Your Construction Company Need?

Just as contractors need a plan to know what to build, construction companies need a marketing strategy to guide their marketing efforts.

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