Blog

The Nelson-Atkins Museum International Design Competition Podcast Series

Meet the architecture firms competing to design the expansion of the Nelson-Atkins Museum of Art. Hear from award-winning architects and the leaders behind the design competition.

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What Google's Helpful Content Update Means for Architecture Firms

While Google might not yet be able to clearly define what’s helpful for every single industry niche, it is very good at detecting content that isn’t.

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How Building Materials Firms Can Market with Limited Time

By focusing your efforts into small chunks of time, you can make progress on your marketing goals without sacrificing your other responsibilities.

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For Building Materials, “Going Green” Isn’t a Quick Win

Appealing to project owners, architects, and contractors requires more than just a green label or adding “sustainable” to your product name. Claiming to be green is serious business.

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Why Building Materials Firms Need to Market in a Boom Cycle

While working on marketing is a struggle when you're busy, the fruits will pay off when the economy slows.

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How to Right-Size Your Architecture Firm’s Marketing

Resources can sometimes be scarce and decisions tend to be handled differently when your firm is small. However, as you grow, the marketing that may have helped you get to where you are will no longer serve you - and may hurt your business.

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Why Building Materials Firms Need a CRM

Successful materials firms use CRM systems to help them organize and personalize their marketing and sales processes.

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Is Your Architecture Firm Website Telling Prospects They Know Best?

Your website has the power to attract the right clients with the right projects. It also has the power to send the wrong message and create monster clients.

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How Building Materials Companies Can Benefit from New Sales Approaches

Building materials historically relied on salespeople visiting customers at their business. Now there are more ways to reach potential customers than ever.

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Why Differentiation Matters for a Construction Company

If owners and architects don't understand how your construction company is different from someone else's, their decision will be based solely on price.

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