Professional firms face a marketing struggle that other kinds of businesses don’t: they often have to educate prospective clients about what they offer, why the client needs it, and why their firm is the best choice. Content marketing provides prospective clients with useful and relevant information to help establish your credibility and value as a resource for them. This can include web content, blog posts, white papers, e-books, or videos.
Content marketing is highly effective for professional service firms because it doesn’t involve a direct ask for a sale. Instead, content marketing positions you as a trusted resource. Think of content marketing as a shortcut for building a level of trust that would otherwise require many conversations over a longer period of time.
Even though it’s ultimately a timesaver, it can be really difficult for professional firms to find time to create content. At the same time, you can’t risk your professional reputation by using content that’s inaccurate, doesn’t sound like you, or is written by someone who doesn’t understand what you do.
We create content that positively reflects your brand and your voice. We understand how professional firms work, the technical terms used in professional industries, and how to explain those technical terms to prospective clients without jeopardizing your professionalism. We’re also familiar with the professional and ethical rules that can specifically apply to content marketing for architecture firms, law firms, and financial services firms.