Zen and the Art of Marketing Maintenance

If you’ve ever lain awake at night worrying about your daily website traffic, this episode is for you. With so much data readily available, it’s easy to become consumed with constant check-ins and worries about hourly shifts in performance. For B2B businesses with longer sales cycles, though, this can lead to bad business decisions made on faulty assumptions about future performance. There’s a time to act quickly, and there’s a time to allow things to unfold and follow your long-term strategy - and we explain how to know what to do when.‍

Highlights:

The importance of fighting the urge to check in on your marketing data more often than is necessary
How focusing on daily or hourly performance can lead to bad marketing decisions
Knowing when it’s time to draw conclusions and when it’s time to hold
The tendency to drive for instant results and the importance of patience in marketing strategies
Recognizing hyperactivity as a form of panic
How to create a check-in calendar that makes sense for how your business operates
Why understanding what data to review and what you’re hoping to learn is so important

Episode Resources

‍Connect with Brian Jones and Patience Jones