In this episode, Brian Jones and Patience Jones emphasize the importance of understanding who you are marketing to and not defaulting to marketing to other architects. They provide the three scenarios when it is okay to market to other architects: if you’re selling to them, recruiting staff, or going after professional awards. It’s important to tailor your marketing materials in a way that makes sense for your target audience and to get an outside perspective on your work.
Highlights
- Knowing the right audience: Who are you marketing to?
- Exploring the impact of default thinking on decision making
- Understanding your client’s needs
- Importance of using clear language in architectural marketing
- Three scenarios when it is okay to market to other architects
- How you can tailor your marketing materials
- Getting an outside perspective on your work
Episode Resources
Connect with Brian and Patience Jones
