For this very first episode of the As Built Podcast, Brian and Patience Jones talk about the integral part of any business: Websites.
Together, they discuss the importance of websites in digital marketing and business. They argue that a new website is not always the right answer and that sometimes other factors may be more important.
Brian and Patience also discuss the importance of having a website for an architectural firm that accurately represents the firm’s work. They note that potential clients and employees often use websites to learn about a firm and its work and that it is important for firms to be upfront about what kind of work they do. In order to be effective, an architecture firm’s website needs to answer four to five key questions. These include what type of work the firm does and who they work with, as well as providing detailed descriptions of the work they have done in the past. By answering these questions, potential clients will be able to better understand what the firm has to offer and whether or not they are a good fit for their needs.
- The role of having a website for any business
- Key questions to ask yourself when building a website
- Importance of showcasing your work
- Who are the people in charge?
- Curating your profile and portfolio
- Having a website for your project portfolio