Trade Show Best Practices

If you’re thinking about attending or exhibiting a trade show, this is the episode for you. Inspired by Patience’s recent visit to the International Contemporary Furniture Fair, we build on what we’ve experienced - and done- at trade shows over the past decade. We discuss ways to ensure your firm stands out (in a good way) and makes meaningful connections.

Highlights:

  • Thinking about trade shows as three distinct parts: before, during, and after
  • The importance of every piece of information provided to the show organizers
  • How to promote your attendance before the show
  • Do’s and don’t’s of booth design and swag
  • How to not inadvertently repel prospects
  • Making the most of post-show follow-ups

Episode Resources: