The Eternal Feedback Loop

Are all of your marketing efforts stuck in an eternal feedback loop? If you’re constantly revising based on new opinions and can’t get anything out the door, the answer is, “Yes.” Iterative processes have their place, but there comes a time when your marketing can’t do anything for you because nothing can get final approval. When your marketing flow starts to look like an M.C. Escher drawing, it’s time to break out of the eternal feedback loop.

‍Highlights:

• Why the pursuit of elusive perfection is your enemy
• How knowing something can be changed can keep it from being finalized
• The downside of creativity: nothing is ever “done”
• How to get out of the feedback loop and marketing efforts reflect priorities
• Remembering your marketing output is not your legacy

Episode Resources:

‍Connect with Brian Jones and Patience Jones

• https://www.linkedin.com/company/graphicmachine/
• https://www.linkedin.com/in/brian-jones-graphicmachine/
• https://www.linkedin.com/in/patiencejones/