Change can be scary. When an architecture firm is thinking about - or in the middle of - a leadership change, what are the most important marketing considerations?In this episode of the As Built podcast, hosts Brian and Patience Jones discuss the importance of communicating changes in architecture and building material firms to clients and other stakeholders in order to avoid confusion and rumors. They also talk about how these changes can be an opportunity to get people excited about what the firm can offer and the importance of putting yourself in the shoes of others when communicating these changes.
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