So you’ve decided to expand your geographical territories? It’s a great opportunity for new business, but there’s a lot more that goes into it than posting an announcement to your website. With businesses who already have the community’s trust, and different cultures to think about, new regions may not immediately welcome your business with open arms. But with some work and commitment, an unexplored region could eventually become a second home for your firm.
Highlights:
- How to leverage existing work to enter new markets
- The importance of in-depth market and cultural research.
- The value of long-term investment in new communities.
- Challenges with superficial market entry announcements.
Episode Resources:
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