The two biggest reasons are recruitment and qualification. If you win all of the jobs but don’t have the workforce to deliver, that’s a problem. A strategic marketing effort supports a pipeline of qualified candidates, so you have the labor you need and resources to attract when your needs grow. As for referrals and RFPs, those are great ways to get new construction work. Once your name is floated, though, decision-makers will want to visit your website and see how you show up online– including your social media. A missing or lackluster online presence can cause prospects to doubt that your firm can handle the job. Even with a referral or an invitation to bid, your firm risks losing out to another company if the information online makes it seem like they will do a better job.
At the beginning of our work with you, we establish how we’re going to measure the results. We provide you with access to the dashboards that we use to measure our efforts, and we communicate what we’re doing to improve if something isn’t working the way it needs to.
We also track how well our strategies generate leads, ensuring that your firm is consistently attracting potential clients.
Your website is the foundation for all of your marketing and publicity efforts. If you already have a website that performs well and supports other marketing efforts, we can build on that with a combination of services including SEO, social media, and AIO to improve your firm’s discoverability.
Depending on when your site was built and how it was built, it may not function the way that it needs to. At the beginning of our work with you, we do an in-depth review of your website to see what, if anything, needs to be changed or updated.
That depends on the client and the project. We tailor meetings and communications frequencies based on what the project needs and the client prefers.
Digital marketing offers several important things that print marketing doesn’t:
— Easy tracking. You can know how many people are seeing and responding to your marketing and what changes to make so that it works better.
— Easy changes. Information can be updated online almost immediately. Print items need to be redesigned, reprinted, and redistributed.
— Quantifiable ROI.Because the tracking is so robust, you can calculate your return on investment for digital marketing. This is harder to do for print items: how do you knowhow many people saw a sign or print ad?
We review existing print initiatives with clients and make recommendations about how to better allocate some of your marketing resources.
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