Over 70% of your prospects no longer want to meet sales reps in person

It’s more difficult to get in front of prospects than it was 5 years ago

Traditional B2B sales have declined by 52% since 2020

The market for building materials continues to grow. There are sales to be had—will they go to your firm, or to a competitor?

Manufacturers

Dealer and Distributors

How We Work with Building Materials Firms

Our digital marketing addresses building materials pain points including:

Your product gets value-engineered out or replaced with a competitor

Ideal prospects don’t know about your product

Architects aren’t specifying your product

You’re having trouble connecting with architects

Lack of understanding about installation, costs or other factors keeps buyers away

The way you used to sell isn’t working anymore

Building materials manufacturers and distributors have different marketing needs.The sales cycles for manufacturers and distributors can be different, so marketing needs to solve different kinds of challenges.

Dealer and Distributors Challenges

Dealer and Distributor Challenges

Creating brand awareness and brand demand

Staying ahead of competitors

Maintaining a competitive edge when you don’t have exclusive territories

Driving more sales to architects, owners and contractors

Let's Connect

Working with Manufacturers

A key part of dealer/distributor marketing includes collaborating with the manufacturer. We take this off your plate by:

Serving as the liaison to the manufacturer’s marketing team

Advocating for marketing resources from the manufacturer

Ensuring compliance with the manufacturer’s brand standards

Working together to identify and solve sales challenges through marketing

Manufacturer Challenges

Creating brand awareness and brand demand

Equipping dealers with the sales, training and marketing materials they need

Driving more sales to architects, owners and contractors

Defending against value-engineering

Let's Connect

Building Materials

How Do Instagram’s Changes to Hashtags Affect Your Account?

When Social Media Is a Search Engine: How Social Media and SEO Impact Your Discoverability

What Discoverability Is, and Why It Matters for Your Firm

How a building materials and services firm built a resilient sales prospecting engine

Contact us to take the first step to better marketing and more sales opportunities.

Complete the adjacent form to schedule a no-obligation consultation.

Building Materials Marketing

Strategic digital marketing that drives building materials sales.